BRAND MOOD BOARD TEMPLATE HOW TO
BRAND MOOD BOARD TEMPLATE FULL
BRAND MOOD BOARD TEMPLATE SOFTWARE

This is a great way to visualize it, if you want to find your brand style or working on the style for a big project. Or you could go old school, and make a real life mood board by cutting and pasting images in a sketch book or on poster board.

BRAND MOOD BOARD TEMPLATE SOFTWARE

You can use online software like Canva, or go as fancy as Photoshop or Indesign. Journaling and collecting your style inspiration, constantly surrounding yourself in it will help keep you consistent and inspire you, so that it becomes an ingrained part of who you are.

BRAND MOOD BOARD TEMPLATE FULL

This could be a box full of magazines, cut out and found bits or a scrap book with things all stuck down. In order to keep that constant visual reference and inspiration flowing, start a virtual scrap board using pinterest (this also helps share your style with your followers and attracts people who like your style) and a physical collection. Note: If you intend to share your board online, be sure to keep note of where the images came from so you can credit them.ĭon’t just look for images once and stop either. Pinterest, magazines, collected paper goods (cards, art or other bits you have kept because they appeal to you), stock image websites, flickr, instagram, favourite blogs, your own photos. As much as writing down words and key points that make up who you are is the perfect starting point, turning it into something visual and cohesive will really get you clear on the ‘look’.

This helps me narrow down on the design style they truly want and it helps me see which images I should use in their moodboard.A mood board gives you a visual point of reference. In their comment, they have to say what they love about the image. That's why you need to ask your clients to narrow down on their images!Īfter my clients have completed their Pinterest board, I ask them to leave a comment on the 10 images they love the most. Narrow down the imagesĪs I mentioned earlier in this blog post, sometimes your clients will pin images from a range of different styles. Looking for patterns helps me see the design style my client truly wants, and stops me from creating designs they don't like. Do they pin a particular colour a lot? A particular font style? Are the photos they pin following the same style? When they're done, I analyze the Pinterest board for patterns. I ask my clients to pin a minimum of 5 logos, 5 photos, 5 patterns, 5 fonts, 5 website designs and 5 color palettes, but they usually go crazy (which I love!) and pin lots more. Here's a look at my design process and how moodboarding fits into my system. Then you can ask your client to choose just one moodboard to guide the style and vibe of their project. You can create two moodboards that depict both styles, and give each moodboard its own colour palette. When they do this, how do you know which style you should pursue for their brand? Feminine? Or modern and bold? They may pin images that are feminine and images that are modern and bold. Yes, a Pinterest board of design inspiration is the perfect start to your design projects because it gives you a window into your client's aesthetic and wants.

If so, you may be thinking: Why do I need to also create a moodboard? If you're in my course, Organize & Automate, you may already be getting your clients to create a secret Pinterest board filled with design inspiration. Why create a moodboard if your client has already created a Pinterest board? Once you have this moodboard, you can confidently move on to designing because you fully understand what style, vibe and colours your clients are looking for. This helps you to stay on-brand with everything you design. Instead of continually having to open up their Pinterest board, you can simply open up their moodboard in Photoshop or Illustrator and keep it in view while designing.It ensures you and your client are both on the same page regarding the aesthetic they're looking for and the vibe they want their brand to give.The moodboard will help you achieve three things: The purpose of a moodboard is to capture your client's desired website + brand style in one glance.

BRAND MOOD BOARD TEMPLATE HOW TO

Trust me, moodboarding is essential to your brand and website design process and in today's post, I'm going to show you why + how to create your moodboards! Why create moodboards for your design clients? Maybe you think moodboarding is a waste of time?

Brand mood board template